Mockup Draft copy and placeholder pricing, for review. Not a live store.  ·  Brand Book  ·  Brief
STOIC

STOIC — Virtue in a Bottle

A Sicilian family, a hillside in Temecula Valley, and 375 Nebbiolo vines. Every bottle carries a virtue on the front and the reason for it on the back.

An evening table set for dinner on the lawn below the vineyard, the young vines climbing the slope to the right, the hacienda's arched loggia lit on the left
The lower slope, looking east. The vines go up the hill on the right.

The Premise

Most wine is named for a place. Ours is named for an idea.

Every bottle we release carries a Latin virtue. The first is Patientia — patience. It takes three years in the ground and two more in barrel to earn that name, which is roughly the point.

We are a Sicilian family. We planted 375 Nebbiolo vines on a hillside in Temecula Valley and then did the hardest part, which was wait.

This is not a large operation and it is never going to be one. We make a few hundred bottles a year, we put something worth reading on the back of each one, and we drink the rest ourselves.

The Series

One virtue at a time

Every release takes its name from a virtue worth arguing about. The first one is on the shelf. The rest are still being argued about, mostly at our own dinner table.

I
PATIENTIA
Patience — Cabernet Sauvignon · 2022 · California
Released
II
FORTITUDO
Courage — acting rightly in spite of fear
Undecided
III
PRUDENTIA
Wisdom — knowing what is worth doing
Undecided

Also on the bench: Iustitia, Temperantia, Gratia, and Profectus — progress, for the reminder that perfect is the enemy of good.

The Wines

Two bottles

One carries a virtue. One carries a name we lost. Both are made the same way and held to the same standard.

STOIC Patientia Cabernet Sauvignon 2022 front label, showing a gold laurel wreath above the STOIC wordmark and an engraved profile of Marcus Aurelius

PATIENTIA

Cabernet Sauvignon · 2022 · California

Good things come to those who can delay gratification. We tell our kids this constantly. The wine happens to prove it.

$30per bottle
Details
Ducks in a Row Sauvignon Blanc label, a watercolor of a mother duck and four ducklings on a dock at sunrise
The Mission Bottle

DUCKS IN A ROW

Sauvignon Blanc · California

Made in memory of Sandi Joyce Winger, and in support of the hospice that cared for her. Every bottle gives.

$30supports Hospice of the Valley
The Mission

The Stoa

Two bottles, four times a year

Zeno taught at the Stoa Poikile — the painted porch in Athens. It was a covered walkway where people stopped to argue about how to live. The whole philosophy is named after a place where people gathered and talked.

So that is what we called the club. Two bottles a quarter, a standing discount on everything else, and first claim on releases that will not last.

See the Terms

PER SHIPMENT

2

bottles, four times a year

MEMBER PRICE

10%

off every order, always on

DUCKS IN A ROW

A life well lived.
A heart deeply loved.
A legacy that leads us.
Created in support of Hospice of the Valley

Sandi always said to get your ducks in a row. Not out of any love for order — it was how she looked after people. This bottle carries her name and helps the people who looked after her.

Read Her Story

The Wines

Two bottles, made slowly

We release what we would happily drink ourselves, which is the only quality control a family label really has.

STOIC Patientia Cabernet Sauvignon 2022 front label

PATIENTIA

Cabernet Sauvignon · 2022 · California · 14% ABV · 750ml

Patientia (Latin for patience) is the quiet force behind every great wine. Vines wait years for their first harvest, and the wine then rests in barrel until time has done its work. In our family we teach the same virtue to our kids: think in decades, not days.

Release I of the virtue series. Paired with Marcus Aurelius, who wrote the book on doing the next right thing without complaining about it.

$30per bottle · 46 states
Ducks in a Row Sauvignon Blanc front label — a watercolor of a mother duck and four ducklings on a dock at sunrise
The Mission Bottle

DUCKS IN A ROW

Sauvignon Blanc · California · 13.6% ABV · 750ml

Created in loving memory of Sandi Joyce Winger, whose gentle reminder to get your ducks in a row was never about order — it was about looking after the people you love.

Every bottle supports Hospice of the Valley, so other families get the same care hers did.

$30a portion goes to Hospice of the Valley

Buy More, Pay Less

Bundles

No codes, no countdown timers. The discount is just the price when you buy more.

THE PAIR

$54

One of each — the virtue and the mission bottle. Save $6.

THE HALF CASE

$162

Six bottles, your mix. Save 10%.

THE CASE

$288

Twelve bottles, your mix. Save 20%.

Shipping is calculated at checkout. We currently ship to 46 states.

The Vineyard

Why an Italian grape ended up in Temecula

VINES PLANTED

375

Nebbiolo, March 2025

FIRST ESTATE HARVEST

2028

in the glass around 2030

NEBBIOLO, RANKED

1 & 2

Piedmont, then Valle de Guadalupe — our valley's sister region

We are a Sicilian family, which is most of the reason this vineyard grows what it grows.

The world's foremost producer of Nebbiolo is Piedmont, in northern Italy. The second is Valle de Guadalupe, in Baja California. We learned that second fact while we were actually down there — along with one more: Temecula and Valle de Guadalupe are considered sister regions. Same maritime pull, same hot days falling into cold nights, same decomposed granite underfoot.

Which raised an obvious question. If the best Nebbiolo in the world comes from Italy, and the second best is growing an afternoon's drive south of us in a valley that is effectively our valley's twin — why is almost nobody in Temecula planting it?

So we did. Three hundred and seventy-five vines, March of 2025, on our own hillside. It is a famously unforgiving grape: late to ripen, thin-skinned, and completely uninterested in anyone who is in a hurry. It also closes a circle — an Italian grape, an Italian family, and a valley nobody expected to find it in.

They are about eighteen months old now. Slim trunks on bamboo stakes, canopies still modest, nothing on the wire worth picking. First real harvest is 2028. Two years in barrel after that. Which means the first glass of our own wine is somewhere around 2030, and there is no version of this where that goes faster.

In the meantime we make wine the way nearly every small label starts: purchased fruit, a good production partner, and a label that says exactly what we mean. Patientia is that wine. The name was never a marketing decision. It is a description of what this requires.

The lawn below the vineyard set for an evening meal, young vines on the slope behind
What we are actually building toward

The Mission Bottle

Ducks in a Row

Made in memory of Sandi Joyce Winger. Made in support of the people who cared for her.

Sandi always said to get your ducks in a row. She did not mean it the way it usually gets said. It was never about control or tidiness. It was how she looked after the people she loved — quietly, in advance, so nobody else had to carry it.

When cancer unexpectedly shortened her journey, Hospice of the Valley stepped in to hold our hands. They gave our family the priceless gift of comfort, compassion, and the freedom to just be a family — to spend her last days being her daughters and her grandchildren rather than her caseworkers.

Hospice of the Valley serves Temecula Valley families and never asks the family to cover the cost of that care. Not a dollar. Whatever a family can or cannot pay is simply not part of the conversation, which is the entire reason it works.

We did not walk away afterward. One of us now serves on their board of directors, and this bottle is the other half of that commitment — every one sold sends a portion to Hospice of the Valley so that other families get what ours did.

From our family to yours, we invite you to raise a glass to a life well lived, a legacy carried forward, and the moments that matter most.

The Ducks in a Row back label in deep lake blue, carrying the dedication to Sandi Joyce Winger
A life well lived.
A heart deeply loved.
A legacy that leads us.
Hospice of the Valley · Temecula Valley, California
Buy the Mission Bottle

The Club

The Stoa

Zeno taught on a painted porch in Athens — the Stoa Poikile. A covered walkway where people stopped to argue about how to live. The philosophy is named after a place where people gathered and talked. So is the club.

EACH SHIPMENT

2

bottles, four times a year

MEMBER PRICE

10%

off everything, every order

COMMITMENT

None

skip or cancel any time

This club does not exist to move inventory we could not sell. We make a few hundred bottles a year — there is no warehouse to clear. It exists because the people who like what we are doing should not have to refresh a page to get a bottle of it.

I

TWO BOTTLES, FOUR TIMES A YEAR

Whatever we think is drinking best, plus the mission bottle when there is one. Shipped in March, June, September, and December.

II

TEN PERCENT, ALWAYS ON

Not a welcome offer. A standing member price on every order you place, club shipment or not.

III

FIRST CLAIM ON SMALL RELEASES

When the estate Nebbiolo finally arrives it will be roughly sixty cases. Members get the first look, and there may not be a second.

IV

THE BACK LABEL, EARLY

Each new virtue gets argued over for months before it goes to print. Members hear the argument and get a vote before the label is set.

Join The Stoa

A one-bottle membership for Temecula Valley locals is under consideration.

Contact

Say hello

Questions about a bottle, an order, the club, or the mission — it is a small operation, so you are writing to the family.

EMAIL

hello@stoicvines.com

WHERE WE ARE

Temecula Valley
California

SHIPPING

Direct to 46 states. Adult signature required on delivery.